SKIMS is taking comfort to the next level with Everyday Cotton, a new line of premium cotton bras and underwear designed to be worn, loved, and lived in every day. The launch comes with a fresh campaign starring Kylie Jenner, shot by famed photographer Mert Alas, showcasing fan-favorite pieces like the Triangle Bralette and Thong in Cocoa Heather.

Kylie Jenner Talks Everyday Cotton

“I loved being part of the Everyday Cotton campaign,” says Kylie Jenner. “Cotton is such an essential everyday fabric, and this collection really nails it. The bras and underwear are soft, stretchy, and so comfortable. The fit is amazing exactly what you’d expect from SKIMS.”

A New Chapter in SKIMS’ Core Collections

Since its launch, SKIMS has become known for setting new standards in comfort, fit, and style. From the Fits Everybody line to Seamless Sculpt, the brand’s core collections are all about confidence and comfort for every body. Everyday Cotton adds a new chapter to these iconic staples, offering 10 styles that combine the softness of cotton with SKIMS’ signature fit and feel.

Kim Kardashian on the Collection

“Your everyday bras and underwear should feel as considered as the rest of your wardrobe,” says Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer. “People don’t need more basics, they need better ones. With Everyday Cotton, we took the pieces people already love and reimagined them in the softest premium cotton essentials you’ll actually want to wear every single day.”

Comfort, Fit, and Size Options

The collection is designed to be breathable, stretchy, and comfortable for all-day wear, with sizes ranging from XXS to 4X and bras available in up to 38 sizes. Classic SKIMS neutrals like Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx complete the lineup.

link to shop SKIMS Everyday Cotton Collection HERE